Professional Experience
Work History
2022 - Present
Marketing Manager
Natalies's Sugarcane & Desserts
Seattle, WA
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Developed and executed data-driven marketing strategies, resulting in a 35% increase in foot traffic and a 20% boost in digital campaign ROI within six months.
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Designed and produced promotional content across digital platforms, growing social media following and engagement by 50% through targeted posts and influencer partnerships.
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Planned and managed over 20 community events and promotions, directly enhancing customer engagement and strengthening local brand presence.
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Led branding refresh and trained staff on customer engagement techniques, modernizing the company image and improving customer satisfaction scores.
2021 - 2022
Social Media Marketing Specialist
Holy Sheep Tea
Anaheim, CA
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Led digital marketing initiatives that contributed to a 7% monthly follower growth across social media platforms.
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Created compelling and shareable content, leveraging video marketing to boost user interaction by 40%.
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Developed a brand voice and content strategy to maintain consistency across all channels.
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Conducted A/B testing on ad creatives, improving conversion rates and optimizing budget allocation.
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Collaborated with local influencers to enhance brand credibility and attract new customers.
2019 - 2020
Real Estate Agent
Pham Gia One Member Co., ltd
Ho Chi Minh, Vietnam
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Provided personalized consultations to clients, helping them navigate the home-buying and selling process.
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Created targeted marketing campaigns using digital ads and social media to showcase available properties.
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Built a network of industry professionals, including mortgage lenders and home inspectors, to streamline the client experience.
Education
2021 - 2023
Bachelor of Business Administration in Marketing
Seattle University
Seattle, WA
2017 - 2019
Asscociate of Arts
Pierce College
Lakewood, WA

Skills & Expertise
Campaign Strategy
Team Leadership
​Analytics
​SEO Optimization
Editing (Adobe Suites)
Budgeting
Tableau, Excel, Word,...
Digital Marketing